Enabling Technology Leadership 2019
The new-age automotive environment is transitioning towards connected and self-driving
vehicles; and the time that occupants will spend in these advanced vehicles will be more
focused on entertainment rather than vehicle operations. This would require original
equipment manufacturers (OEMs) to focus on providing an immersive in-car digital
experience to the driver and passengers. However, the lead time for developing vehicles
extends over several years and manufacturers are unable to keep pace with quickly
proliferating digital technologies. OEMs and Tier I automotive suppliers face various
challenges, but providing a feature-rich in-vehicle multimedia experience similar to
advancements in the consumer electronics industry has become their top priority.
Specialized third-party software vendors can help OEMs and Tier I suppliers shorten the
gap between in-vehicle infotainment (IVI) software design cycles with consumer
electronics industry developments and provide a similar digital experience, thereby
increasing customer satisfaction.
What you will learn in this white paper:
Background and Company Performance.
Significance of Enabling Technology Leadership
Understanding Enabling Technology Leadership
Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices
The Intersection between 360-Degree Research and Best Practices Awards
According to ABI Research, the connected infotainment market value is expected to grow to US$52.90 billion by 2020, up from US$15.34 billion in 2015.
However, all the new possibilities offered by smartphone and cloud technologies must be exploited in such a way that car makers are able to differentiate themselves while reducing time to market and lowering total cost of ownership. The question of whether opting for in-house, open source or third-party vendor solutions has never been as important as it is today.
What you will learn in this white paper:
the significant movements in automotive software.
why new user experiences, innovative features, shorter time to market (TTM) and lower total cost of ownership (TCO) are advantages of working with specialized vendors.
why Tier 1 suppliers must engage with specialized third-party vendors of infotainment software solutions.
