Karlsruhe, Germany
Position Description
Our rapidly growing company is seeking a Product Marketing Manager to act as a key interface between product management, sales, and marketing. You will play a vital role in defining product messaging, creating compelling marketing collaterals, and implementing product communication strategies that drive success.
Responsibilities
- Develop and refine product messaging in collaboration with product management and sales teams
- Create product-specific marketing materials, including pitch decks, explainer videos, and whitepapers
- Plan and execute product communication strategies in close partnership with sales and product management
- Lead product launches and implement targeted outbound and inbound marketing strategies
- Position our products effectively in relevant markets
- Review, evaluate, and report on the success of product marketing activities using pre-defined KPIs
- Provide Market Intelligence for Sales and Product Management
- Serve as the go-to contact for product marketing inquiries and, when necessary, provide training on marketing initiatives
Experience & Skills
- At least 6 years of professional experience in product marketing, ideally in the automotive industry
- Proven track record in technology with the ability to fully understand and communicate technical products or solutions
- Creativity in producing content that optimally positions our products
- Customer and demand-oriented mindset
- Proficiency in MS Office and experience with Photoshop and InDesign
- Strong knowledge of content marketing, social media, and SEO
- Proficiency in English
- Team player with outstanding communication skills
Cinemo is a global provider of highly innovative infotainment products that make every screen an opportunity. Its range of award-winning, fully integrated, low-footprint digital media offerings combine high performance with high quality and are truly system agnostic. Whether embedded, as mobile apps or through the cloud, Cinemo supports all digital media scenarios for any industry and any device. Its product portfolio is designed and built to deliver excellence, accelerate time to market, and lower TCO for its clients while creating digital media experiences that matter.
Founded in 2008, and with a strong history of industry firsts, Cinemo is the partner of choice for more than 40 market-leading OEMs and over 20 tier-1s. The company works with the top high-tech and consumer electronic companies as well as global music and video content providers. Cinemo’s global team of 200+ innovative thinkers from 35 nationalities continuously delivers groundbreaking innovation.